Online ad targeting system breaks EU privacy rules

2019-03-08 06:10:01

A COMPANY planning to target advertising at individual users, based on the content of the web pages they view, is pressing ahead with trials in the UK despite a warning that it is breaching European rules on privacy. In trials the company, Phorm, is running with a UK internet service provider, it intercepts the addresses of any web page that a user requests, and then goes to that page to discover what it contains. Last week, Amazon and Wikipedia said they would deny Phorm access to their web pages,